If you are considering getting on to Twitter to promote your website, then you need a strategy for making Twitter work for you. Keep in mind that Twitter is a social networking website, and as such, direct offers should be used sparingly. The best way to use the site is to be social, interactive and build relationships.

Here is how to get 10-20 hot leads every day from Twitter:

Step #1: Spiff Up Your Profile

Make your profile look neat and attractive. You can hire a designer to create a custom, branded background for you that includes your picture, logo, and website URL. On your profile, you can add a URL that directs to your squeeze page to build your email list.

Step #2: Start Following People

Start following people in your niche market. There are a few ways to do this. You can go to the profiles of gurus or popular figures in your market and start following their followers. A large proportion of them will start following you back, and this will build your followers base. You can go to the search page on Twitter and search for a relevant topic and start following people you find.

Step #3: Post Compelling Content

Post links to useful content regularly, either a few times a week or even a few times a day. If you want to be aggressive, posting a two or three times per day is reasonable. This can either be your own content (your own article or blog post) or it can be content on other websites. Another trend is to post inspirational quotes regularly.

Step #4: Social Viral Marketing

If you want your content to go viral, ask for it! By just posting a simple add-on to your Tweets like ‘Please Re-Tweet’, more people will re-tweet your posts and this will increase your exposure on Twitter, allowing you to get 10-20 leads per day from Twitter. That is worth an additional few hundred dollars a month at least.