4 Important Questions to Consider before Launching Your Company’s Website

Image by: Aesop By George Lamb The website is the foundation of your company. If your site is too complicated, impossible to navigate, and visually unappealing then you can bet that potential customers will flee from your web page faster than birds to the south just before the dead of winter. Not everybody in the world may be…

5 New Rules of Copywriting You Need to Know for Your Business

Image by: Adikos By Giovanni Fields Copywriting, for those who are unfamiliar with the term, is writing a copy for the purpose of advertising or marketing–which means the copy itself is meant to persuade someone to buy a product, or influence their beliefs. To avoid hindering your company’s marketing campaign, the copywriter should be professional enough…

No Friends or Followers? 4 Things You Need to be Doing to Build Traffic

Image by: Kropekk By Giovanni Fields Creating a social media site and sticking your neck out there for the masses may come off as quite an intimidating task for any budding entrepreneurs. But when you consider how technological our world has become and how many users there are on the web, utilizing social media is…