Live by or die the sword is a common expression that most of us would have heard of. The truth about Internet business success is that you’ll probably “live or die” by your Internet marketing business plan. If you have a plan, that’s a good start. If you don’t have one, it’s time to get cracking to create a simple plan.

Just like Ockham’s Razor, I like to keep things simple. The simplest answer is always the best one. Your Internet marketing business plan at the beginning or even at any time in your business doesn’t have to be complicated. Keep it simple.

Okay, so what do you need for your plan? First, start off with a simple goal. It can be an income goal (mine was to make $10,000 per month and I’m glad to say I have reached that target) or something else – maybe to quit your job, to buy that sports car or dream house, it can be anything. Just start defining a goal.
Next, start out by defining the business you want to be in. Do you want to sell tangible products online or digital information products? What kind of products will you be selling? Or will you be selling services like freelancing or even a Web 2.0 portal? Define what your business is.

Finally, lay out a strategy for moving ahead. Put your strategy in a step-by-step 1-2-3, do-this then do-that style. Make things simple. It doesn’t have to be concrete, you can modify it later on when you find a little tactic that works better or want to add more marketing tactics in your arsenal.

The point is, start off with an Internet marketing business plan. Then work that plan.