We all know the old saying. Fake it till you make it. And in some of the industries that I’m in, offices are RIFE with people doing just that. Pretending they know what they don’t. Getting in early every day for no reason and with no direction. A crying waste of energy. I mean I…
Category: WTF?
Branding vs Marketing? What’s more important?
A question popped up again today that aligns with something that’s been on my mind lately. It’s also popped up 5 other times in the last week – everyone I know must read the same blogs! What is more important – Branding or Marketing? The truth is – marketing and branding are synonomous. Symbiotic….
Perception is projection.
If you’ve heard the old saying “Perception is Projection”, you’ll probably be aware at least of the intent to its underpinnings. It takes up the idea that the external world that you interact with and form opinions on; i.e. perception, is not so much an objective reality, but in fact is a result of your…
Kobe Bryant. The Legend, The Inspiration.
23 August 1978 – 26 January 2020 It’s unlikely that you haven’t already seen the news that NBA legend Kobe Bryant and “Gigi” his 13 year old daughter have left us under tragic circumstances. The way that the world has lit up following the accident is testament that he shone bright enough to transcend Sport,…
Social Media, bad for your entrepreneur mindset?
For those of you who aren’t familiar with the concept of Instant Gratification, perhaps the simplest example can be see with Social Media; think Facebook, Snapchat, Instagram and the like. But there’s a reason why it is often difficult to balance the vibe that you get from Social Media and managing your mindset when living…
Is the Universe throwing you signs? There’s a physiological reason why you should listen..
Have you ever faced a tough decision in business or your career and whilst doing some heavy soul searching, *something* gives you a sign and all of a sudden the path seems much clearer? There might be a physiological reason why you should listen.