Image by: Jamba Juice
By Steven Morrison II

The juice is loose, my friends. National juice chain and cultural pivot point Jamba Juice (JMBA) is taking a leaps and bounds approach to 2013, according to a company rep at a recent conference.

Never heard of them? Well, Jamba Juice store locations aren’t everywhere yet, but they are in 20 states and 19 different countries, boasting almost 450 stores in their chain.

I’m getting thirsty/hungry already.

The highly regarded retailer of juice, smoothies, breakfast and lunch items – in addition to quick grab health and energy foods – is based in California and was founded in 1990.

They already do a bang-up business, but what has investors psyched is their new model going forward. According to reports, the company plans to push the throttle on Jamba-branded products, ratcheting up manufacturing numbers and distribution efforts.

The company projects positive numbers as a result, including a nickel increase in individual store sales. The company’s outside-the-store self-serve machines dubbed JambaGo! are also adding a great amount of excitement and growth potential about the brand.

Some analysts say that all of this has already been built into the price. But there is a buzz about Jamba and buzz builds wealth, even if for the short term. We like the short-term potential of Jamba.