Image by: mike brown
By Michael Sterling
Nowadays, “Going Green” means more than just being nice to the environment. It can give your business a better reputation, it will allow for less technical problems and most importantly, can save you money. Most giant corporations are using this strategy to create more returns for them later on – and you know what? It seems to be working.
The “Green” Strategy
Whether you believe in going green or not, there’s no question that you can use the “idea” of going green to your benefit. For example, Sprint has been using this strategy to widen it’s image as being an Eco-Friendly telephone service, designing reusable envelopes for their bill payments and embarking on a Buyback program.
The Buyback program is marketed to customers as ridding the world of waste made by electronics. Sprint will accept any of their mobile devices regardless of it’s condition and will give customers $300 in account credit.
Though the money will seem like a lot over time, it builds customer loyalty and allows for more advertisers to put money into the company, since their customers are likely to splurge their free credits on ringtones, images, and the like. .
Here’s a tip: create your own “Green” strategy for your company. Think reusable, recyclable, non-toxic, chemical-free, and clean. These ideas can jump start you into creating a better base in the Eco-friendly arena, which most customers are looking for now.
The “Green” Savings
Compact Fluorescent Light Bulbs are a great way to save money. Lighting counts for 20% of your electric bill and these bulbs use less energy while lasting 10 times longer. The savings will quickly add up over time.
Recycling also can save you loads of money as well. For example, let’s say an 8-yard garbage dumpster is picked up once a week, costing your company $250 a month. When you recycle paper, cardboard, tin and glass, you can downsize your dumpster to possibly 4-yards – costing $150 a month.
When you transfer the recycled products to another 4-yard recycle dumpster costing $30 a month, you will be paying $180 instead, saving $70 a month!
Also, this past April, Wal-mart increased its use of renewables and boosted their energy efficiency. In two months, CEO Mike Duke has said they’ve saved enough money to consider a redirection of how he runs their energy sources.
Here’s a tip: if you add insulation to your walls and your ceilings, you can save an additional 30% on your energy bills. Energy Star approved products can jump start your savings in no time. Check them out.
More Money = More Spending
When you save more money, you can always use it to create more productivity by investing in things like office supplies, office furniture and even business trips. Don’t underestimate the power of going green. The new age of thinking is changed it’s trajectory towards this idea.
Develop your own strategy and use the “Going Green” as your biggest asset. If you play your cards right, you can create a much more profitable and respectable business that can reap more money than before. When you use less energy, that’s less energy you have to buy. It’s all about saving money.