Why Your Business Should Be On LinkedIn

Image by: Nan Palmero
By Victor Averin

Linkedin has more than 225 million users as of 2013. It has become a tremendously popular website for job seekers, employers, startups and anyone looking to bolster their professional and business networking.

The Largest Social Networking Site For Businesses

According to data from 2013, assembled by a social media marketing application, 27 million brands have a LinkedIn page.

It’s the largest social networking site for businesses and professionals. According to their research, 77% of LinkedIn members do product or service-related research, and 60% clicked on ads on LinkedIn. The site also has 50 million unique visitors each week. LinkedIn pays off if you know how to use it.

How To Take Advantage

There are a variety of new ways for you to use Linkedin and leverage your business. There is first of all a limitless pool of contacts for your business to build a network, attract customers or clients, and draw investors and seal partnerships.

LinkedIn has over 11 million recent graduates, so it’s a perfect opportunity for you to search through the database of profiles, locally or internationally and hire the brightest and youngest minds for your business.

You can use your business expertise to answer hundreds of questions or have your questions answered with hundreds of replies. LinkedIn is free, and it’s a great way to market your company on a budget. You can even think about hiring a company to run your LinkedIn page.

Share Your Ideas

Linkedin has become a center for ideas and information to prosper. In 2013, some of the most intelligent and accomplished individuals have congregated on LinkedIn to post big ideas on upcoming political, economic, and business issues. Some of these people are high profile CEO’s who establish business trends like BP Capital’s Chairman and CEO T. Boone Pickens.

Virgin Group Founder Richard Branson predicted the 40 year old war on drugs will end in 2013. He explains:

“I’d like the business community to help figure out what can be done for countries to take a hard look at the failures of the drug war, and adopt humane solutions that focus on education and health care rather than criminalization and incarceration.”

LinkedIn holds the best opportunity to contribute your own ideas when thought leaders use LinkedIn to weigh in on a number of other relevant topics. Show the world you mean business and have the aptitude to tackle real issues and formulate real solutions, you will inevitably attract high-profile clients, partners, and contacts.